About Us

Identifor was founded by the husband and wife team of Cuong Do and Lori Rickles. Cuong and Lori have assembled a team of collaborators who bring world-class capabilities in their respective fields.

Cuong Do retired as the Chief Strategy Officer for the pharmaceutical company Merck & Company in March, 2014 to devote more of his time to creating Identifor (a project he and Lori have been spending nights and weekends working on for over a year). Prior to Merck, he led strategy and mergers & acquisitions for TE Connectivity (formerly Tyco Electronics) and Lenovo. He was a Director (senior partner) at McKinsey & Company, a leading management consulting firm, where he spent 17 years helping lead the firm’s healthcare, high technology and Corporate Finance practices.

Cuong holds a Bachelor of Arts degree from Dartmouth College, New Hampshire, U.S. and a Master of Business Administration from the Tuck School of Business at Dartmouth. He serves on Autism Speaks’ board of directors and its Executive, Family Services, and Science Committees. He founded Profectum Foundation as a non-profit working to train clinicians and parents on working with autistic children. He currently or previously served on the boards of Celebrate the Children (school for children with special needs in New Jersey), Caring for Cambodia (non-profit working to establish the model schools for Cambodia); the National Youth Science Foundation, the Tuck MBA Advisory Board, and WuXi AppTec (leading pharmaceutical R&D outsourcing company). He was co-founder and Chairman of Callidus Biopharma (a biotech company working in rare diseases that was acquired by Amicus Therapeutics in 2013) and Lysodel Therapeutics (a biotech company exploring a novel approach to treat obesity).

Lori Rickles was Professor of International Law at Ewha Women’s University in Seoul, Korea and was Chair of an international arbitral tribunal under the auspices of the International Chamber of Commerce in Paris, France. Before then, she served as a senior associate at a Washington, DC based law firm specializing in helping French companies conduct business in the United States. Lori redirected her attention to the special needs world when their son was diagnosed with autism 10 years ago. Since then, she has done all the course work for an advanced degree in communication disorders, chairs a school district’s parent advisory council on special needs, and serves on Autism Speaks’ Family Services Committee.

Select International develops employee assessment solutions to help companies identify, select and develop top talent. With a strong foundation in Industrial/Organizational psychology, Select International develops precise software backed by research and driven by efficiency. Millions of people in over 80 countries have been assessed using Select International’s products and solutions. Many of the world’s largest, most successful organizations trust Select International to deliver the best in assessment technology to improve the return on their most important investment – their people.

GetAbby is changing the way people communicate with technology and each other. GetAbby doesn’t just solve a problem, we study it, analyze the data and revolutionize your communication process. Abby’s mission is becoming the world’s number one solution for connecting people with technology, conversationally. We don’t just follow trends, we invent them.

Abby is an avatar that uses artificial intelligence, natural language, and speech recognition to engage Identifor Gamers. Abby can be used across multiple channels and mobile devices. Simply put, Abby listens and responds to Identifor Gamers. Specifically, Abby coaches, educates, monitors, and reminds. GetAbby is based on patented technology and has been successfully deployed by major companies across multiple industries.

Advisory Board

Identifor has a Scientific Advisory Board of leading experts in their respective fields who bring decades of experience working in the fields of psychology, multiple intelligences, executive function, and with children with special needs. This Advisory Board includes:

Dr. George McCloskey is Professor of Psychology at the Philadelphia College of Osteopathic Medicine. He holds a BS in psychology from St. Vincent College and MS and PhD degrees in school psychology from Pennsylvania State University. Dr. McCloskey’s research include: 1) cognition and cognitive neuropsychology and the relationship of these fields to learning and classroom instruction, and psychological and educational assessment; and 2) the link between assessment and intervention. Of particular interest are: 1) the role of executive functions in learning and production and interventions to increase student self-regulation capacities, 2) reading assessment and instruction, 3) system-wide educational change, 4) memory process and classroom learning, and 5) assessment methodology and the psychometric properties of assessment techniques. Dr. McCloskey is the lead author of the book Assessment and Intervention for Executive Function Difficulties (2009) and is the author of Essentials of Executive Functions Assessment and several book chapters and journal articles on executive functions and on cognitive and educational assessment issues. Dr. McCloskey works with children and adults experiencing various cognitive, learning, and behavior difficulties including ADHD, executive dysfunction, memory problems, reading disability, written expression disability, math disability, head trauma, mental retardation, autism, Asperger’s and pervasive developmental delay.

In addition to his clinical and teaching work, Dr. McCloskey has accumulated over 20 years of experience in research and test development activities. Through the American Guidance Service (AGS) and The Psychological Corporation, Dr. McCloskey was involved in the development of many well-known psychological and educational assessment instruments used by clinicians, including the Kaufman Test of Educational Achievement (KTEA), the Kaufman Adolescent and Adult Intelligence Test (KAIT), Wechsler Intelligence Scale for Children-Fourth Edition (WISC-IV), and many others. Dr. McCloskey created the McCloskey Executive Function Scale (MEFS) to measure an individual’s progress in developing executive function skills. The MEFS will be available through the Identifor site for parents (and other professionals invited by parents) to complete to provide a 3600 view of a child.

Monica Osgood is Co-Founder and Executive Director of Celebrate the Children school and Executive Director of the Developmental Center for Children and Families. In 1998, Monica created the first public school program based on the Developmental Individual Relationship-Based (DIR®) approach. In 2004, she collaborated with Lauren Blaszak to open a state-approved school for children ages 3-21 in northern New Jersey also based on the DIR® framework. She was a member of the ICDL advisory board and joined the ICDL institute faculty in 2001. Currently, Monica is the Executive Director of the Profectum Foundation, a non-profit organization that aspires to define the Foundational Capacities of Development as a framework for integrating different intervention approaches and to train hundreds of thousands of parents and practitioners around the world. Additional accomplishments include many speaking engagements at conferences and participation in television, radio, and newspaper interviews across the USA, Wales, Ireland, and the Netherlands. Monica and the Celebrate the Children school were featured in a TIME Magazine cover story in May of 2006. Most recently, she collaborated with Grammy® Nominated children’s artists Dan Myers and Brady Rymer on an album and music video celebrating diversity in children with all abilities.

Lisa Goring is Autism Speaks’ Executive Vice President for Programs & Services. Under Lisa’s leadership, Family Services became the fourth pillar of the organization’s mission in 2007. In order to meet the needs of individuals with autism and their families, Lisa and her team have developed a wide array of resources and tools for families including a Resource Guide of over 50,000 local resources across the United States, an Autism Response Team to answer phone calls and emails from families looking for resources, and a variety of tool kits such as the 100 Day Kit for newly diagnosed families, a School Community Tool Kit, a Transition Tool Kit for families of individuals entering adulthood, an Employment Tool Kit to assist adults on the spectrum with finding a job and more. In addition, Lisa has implemented several grant programs over the years to expand services for people with autism and to increase the field of providers serving the autism community. In her role at Autism Speaks, Lisa has appeared on various media outlets including the Today Show, CNBC’s Squawk Box, Nightly News with Brian Williams, CBS News, CNN, the Katie Show and more. Lisa holds a Bachelor of Science degree in Business Administration from Boston University.

Pia Bech Mathiesen is the Chief Executive Officer of Universe, a leading a hands-on science theme park in Denmark where children and adults play their way to a knowledge of science. At Universe, the whole family can get smarter on the forces of nature and the wondrous world of science and technology, making everyday life more enjoyable. Pia was instrumental in the creation of Universe’s Explorama, an entire park pavilion dedicated to Howard Gardner’s Multiple Intelligences. At Explorama, visitors have hands-on experiences with 50 challenges that help them understand if they are a math genius, movement artist or have telepathic abilities. Pia’s many distinguished roles and accomplishments include Head of Design at the science park Experimentarium in Copenhagen, Head of Corporate Social Responsibility in Danish State Railways, the 2008 European Design Management Award, and 2005 Brunel Award. Pia hold degrees from the Royal Danish Academy of Fine Arts Schools of Architecture, California Polytechnic State University, and Copenhagen Business School. She serves on the boards of University of Southern Denmark, Design School Kolding, Design Council, and Designmuseum Danmark.